Before You Start
Before you can determine which promotional strategy will help you reach your target market, you need to do some competitive research and learn about your target customer. Your research should consist of studying your industry and discovering what other companies are up to. To learn how your competitors get marketing messages across, consult trade journals. Their advertising will show you which features they are focusing on. Learning about your target customer will help prevent wasting your money and time on unproductive promotional activities.

Primary Promotional Tactics
The key to your Promotion Plan is the description of your projected promotional tactics. The most common promotional mix comprises media relations, print and other advertising venues.

• Media relations. Design a comprehensive plan for contacting and maintaining relationships with select members of the media. You might want to develop a media relations campaign if it would benefit your company to be mentioned in newspaper, magazine or TV broadcasts viewed by your target audience. Begin by creating press releases, press kits and public service.
• Print Advertising. This ranges from classified and display ads in trade journals, magazines, and newspapers, to ads placed in programs for events.
• Other Advertising. This comprises outdoor advertising, such as billboards and bus boards broadcast advertising on radio, TV, and cable TV and last but not least, Internet sites.

Other Promotional Tactics
There are an unlimited number of additional promotional activities. You can include any of the following:

•     Sponsorship of special events
•     Participation in community projects like educational boards and city councils
•     Exhibition at trade shows. You can set up a booth or kiosk to showcase your products or services.
•     Fairs. Depending on your product, you might consider educational fairs, job fairs, or county fairs.
•     Public speaking and conferences. Making speeches or participating on panels at professional association meetings, conferences, and other   events positions you and your company as a leader in your field.
•     Freebies. Everyone loves give-aways. If you can’t afford to slap your logo on baseball caps and mouse pads, consider coupons and free samples.
•     Marketing collateral. Materials such as newsletters, brochures, and fliers all get your message across to prospective customers.

It’s crucial that you estimate your costs as accurately as possible. You should be able to obtain a rate schedule from any media outlet and the sales departments of fairs and trade shows.

Finally, in order to measure your success or failure in various promotional activities, you need a specific objective stating what you want to accomplish by what date and a way to measure your success. A poor example of measurable objective would be “send out brochures.” A better example is “send out 1,000 brochures by May 1.”

This article was written by Debra Kahn Schofield

While many people who have near death experiences appear to have a more positive attitude in general towards life than they did before their experience with death, many also report they have had other significant transformations.

According to John Sappington, M.D., professor of psychology at Augusta (Georgia) College, ”NDErs routinely seem better adjusted, more at peace and content with themselves and the world after their experience. Disregarding, for the time being at least, how they got that way, and focusing on the changes themselves” (Mauro). Sappington asserts that the effects of life after death experiences are important because there may be many things people can learn from others who have had NDEs that can be used in a therapeutic setting.

Psychologist Kenneth Ring, Ph.D., and author of The Omega Project, wanted to determine whether or not there are any distinguishing characteristics between people who have had near death experiences and those who have not, says James Mauro in the Psychology Today article “Bright Lights, Big Mystery.” Ring has identified a consistent set of “value and belief changes” among NDRers that include the following:

 

1. More self-esteem
2. More compassion for others
3. More self-understanding and sense of purpose
4. More desire to learn
5. Elevated spirituality
6. More concern about the ecology
7. More intuitiveness and psychic ability
8. More physical sensitivity
9. Diminished tolerance to alcohol and drugs
10. Diminished tolerance to light
11. Feeling as if their brains have been altered to encompass more and a feeling they are using their whole brain and not just a small part of it

Family, friends and many experts of near death experiences have documented these changes including Bruce Greyson, M.D., clinical psychiatrist and associate professor at the University of Connecticut who studies near death experiences and Raymond A. Moody Jr., M.D., author of Life After Life. In his book, Moody asserts that of the 15 common elements reported by NDEers, two include “effects on lives” and “new views of death.”

EFFECTS ON LIVES – Many people who have had near death experiences feel more aware and reflective, compassionate and more concerned with philosophical issues. Many also claimed they seemed to acquire more intuitive or psychic abilities.

They also feel their experience with death changed their lives by making them more aware, reflective, loving and concerned with philosophical issues. A few said they seemed to acquire some psychic abilities.

NEW VIEWS OF DEATH – Moody explains that many who experienced NDEs reported not being afraid of death anymore, even though it would most likely be painful.

Effects on Self-Esteem and Compassion for Others

Probably one of the most profound and detailed after effects of life after death experiences comes from Betty J. Eadie. In her book Embraced by the Light, Eadie notes that the most important message from her experience is the concept that love is the most important thing for the living, both for others and themselves. Eadie writes, “I was told again, not in words this time but by understanding, that the most important thing I could do in life was to love others as myself. But to love others as myself, I first had to really love myself.”

References:

Mauro, James.  ”Bright Lights, Big Mystery.” Psychology Today. July 1992, Vol. 25 Issue 4, p54.

Moody, Raymond A., Jr. Life After Life. HarperCollins Publications. 2001.

No related posts.

Trusting your gut can actually get the best results

   Powering the Sharing Revolution

Share This offers the most innovative sharing platform for today’s social audience.

Our suite of solutions for advertisers and publishers inspire people to do more of what we believe is the foundation of digital life – to share.

 

Customize it.

Add your favorite sites for sharing.

Upload your contacts.

Share with your friends and family with

one click.

Watch trending shares.

See what people are sharing on whatever site you’re browsing.

Companies are now spending billions of dollars annually on social media to create brand awareness and lead generation. A significant percentage of this money will be spent on Facebook, with the goal of increasing a brand’s fan base through either Facebook page applications or Facebook ads. The number of Facebook pages with 1 million fans or more has soared from 300 in November 2009 to 3,000 in August 2011; there are now more than 140 Facebook pages with over 10 million fans.

As the race for fan count becomes less rewarding and distinguishing, marketers should take a look at innovative opportunities to increase brand awareness and loyalty within Facebook by hosting or promoting exclusive content on their pages. A significant prospect is for brands to take advantage of new social entertainment opportunities by sponsoring movies, music, concerts and sporting events on Facebook.

Here are a few tips on how today’s social media-savvy marketers can leverage Facebook to differentiate and engage fans:

1. Sponsor popular pages that your fan base would appreciate. Companies can sponsor live concerts on Facebook in exchange for dollars and promotion of the event to your fan base. For example, in June rock band Widespread Panic’s concert was sponsored by companies like PayPal, Heroku, Symantec and others in exchange for partially funding the live event to 19 countries around the world.

[+] click to enlarge

Each sponsor was given significant exposure during the event and on the event page, and fans were treated to some of their favorite songs.

Finding partners to sponsor the broadcast of live events will reduce the cost significantly while still creating lasting impressions with fans. While social entertainment hasn’t yet reached a critical mass, there are enough events in the works that could benefit from sponsorship dollars. Early adopters of these sponsorship opportunities are likely to get good deals, so keep an eye out for these opportunities.
2. Host an exclusive event on your Facebook page. Taking the last point a step further, larger brands can host live and recorded events on their own Facebook pages. This helps generate social good will and brand endorsement.

[+] click to enlarge

Seek out social events that your fan base would enjoy. In August, Budweiser hosted the first-ever live streaming of a soccer match on its U.K. Facebook page. Budweiser’s U.K. Facebook fan count jumped by 6,000 the day the event was announced.

3. Issue Facebook Credits. Facebook Credits can be used to purchase virtual goods, digital goods and Facebook Deals. On a smaller scale, issuing Facebook Credits that can be used to attend a social event is a great way to reward existing fans and lure new ones.

[+] click to enlarge

For example, your brand could issue 30 Facebook Credits to new customers and direct them to a new movie release or live concert on Facebook. Or if a customer makes a purchase at a certain level, they can be rewarded with additional credits. It’s easy enough to identify social entertainment events that you could drive traffic to. Work with a Facebook Credits issuing company (e.g., ifeelgoods) to enable this functionality.

4. Incorporate enhanced social features. With the growing number of technologies available today to leverage the Facebook platform, including features that enhance interaction with friends will improve the engagement and virility of your brand. New social functionalities allow fans to easily share products, movies and live events with one another. In some cases, brands can offer product placement without interfering with the user’s experience. In the example below, Kahlua coffee-flavored liquor is featured in The Big Lebowski, while “the Dude” is making a White Russian cocktail.

[+] click to enlarge

Fans have an opportunity to “Like” the product for 15 seconds before it disappears and the next social feature arrives. Leverage the social nature of Facebook by investigating available third-party tools and technologies that can make your campaign more interactive with fans.

These are just a few innovative ways to deploy your marketing dollars on Facebook. Associate your brand with popular celebrities, entertainment and sports by providing a socially engaging and shared experience. While still early, marketers who take advantage of this new social arena can find greater success in connecting with and monetizing fans. After all, Facebook offers a 750 million-plus audience worldwide, why not tap into it?

Dean Alms is vice president of marketing and business development at Milyoni, an F-commerce provider. Follow Milyoni on Twitter.

Bonne nouvelle!

Les programmes de formation et de coaching de IN MIND Inc. peuvent être subventionnés par Emploi-Québec et d’autres agences gouvernementales.  Compte tenu du présent contexte socioéconomique, le soutien financier disponible auprès d’Emploi-Québec peut vous être d’un apport précieux dans la création consciente de votre succès futur.

L’obtention d’une subvention dépend de plusieurs facteurs, tels la satisfaction des critères d’admissibilité, le dépôt d’une demande écrite et la discrétion d’Emploi-Québec de soit accepter ou refuser votre demande.  Dans les quelques lignes qui suivent, nous présenterons les critères d’admissibilité, le champ d’intervention d’Emploi-Québec en matière de coaching ou formation et le montant auquel s’élève la subvention.  Nous discuterons brièvement des exigences de la demande de subvention et de la lettre d’offre nécessaire pour obtenir une subvention.

Les critères d’admissibilité

Pour bénéficier d’une subvention d’Emploi-Québec, vous devez satisfaire les critères d’admissibilité suivants :

1. Opérer une compagnie au Québec;
2. Détenir un Numéro d’Entreprise du Québec (N.E.Q.) issue par le Gouvernement du Québec;
3. Que notre programme de coaching ou de formation respecte le champ d’intervention d’Emploi-Québec; et
4. Déposer une demande de subvention et une offre de service.

Le champ d’intervention d’Emploi-Québec en matière de coaching et de formation

Notre coaching

Nos programmes de coaching respectent le champ d’intervention d’Emploi-Québec puisqu’ils visent surtout les fonctions « management » et « ressources humaines ». Dans le cadre des programmes de subvention de coaching d’Emploi-Québec, un programme de coaching doit vous permettre « de développer vos habiletés de gestion, d’améliorer vos compétences en gestion des ressources humaines (GRH) et de tirer les leçons de vos expériences, et ce, pour améliorer l’efficience et l’efficacité de votre gestion »[1].  Ce faisant, certains de nos programmes de coaching vous permettront de développer de nouvelles compétences assurant ainsi une meilleure gestion de votre temps et une meilleure administration de vos affaires.

La préparation au changement, la résolution de conflit, la mobilisation de son personnel et l’amélioration de la communication au sein de votre entreprise sont quelques exemples de situations de gestion qui sont admissibles au programme de subvention pour le coaching.  Le but des programmes de coaching de IN MIND Inc. est de vous aider à améliorer la façon dont vous répondez à ces situations de gestion.

Formation

IN MIND Inc. offre des programmes de formation qui vous permettront d’investir dans votre main-d’oeuvre.  Nous offrons des cours de formation professionnelle ou technique, de formation en gestion, de formation structurée d’entraînement à la tâche, etc.  Nos programmes peuvent être subventionnés par Emploi-Québec.

1) Formation de travailleurs en emploi dans le cadre du volet entreprises

Aujourd’hui, tout employeur se doit d’offrir à leurs employés l’opportunité de développer leurs compétences.  Cette manière de procéder est d’autant plus importante lorsque leurs employés risquent de perdre leur emploi en raison de la conjoncture économique actuelle et lorsqu’ils sont faiblement qualifiés et veulent améliorer leur formation de base.

Les interventions pour la formation de travailleurs en emploi, dans le cadre du volet entreprises, sont réalisées à partir des priorités établies aux paliers local et régional d’Emploi-Québec. Emploi-Québec définit son intervention, prioritairement auprès des petites et moyennes entreprises et en fonction de son effet sur le comportement des entreprises au regard du développement d’une culture de formation, compte tenu des responsabilités qui sont normalement les leurs;

• de son impact sur la situation de l’emploi;
• de son apport pour le développement des compétences liées à l’emploi.

Emploi-Québec se dote des moyens d’intervention appropriés pour favoriser le rehaussement des compétences professionnelles de la main-d’oeuvre québécoise et ainsi contrer le risque de perte d’emploi pour les travailleurs.  L’utilisation du volet entreprises s’inscrit dans le cadre de la Prestation de services aux entreprises* et du cheminement opérationnel prévu à cet égard.

La démarche, basée sur un processus de résolution de problèmes, comporte les phases suivant:

• le premier contact;
• l’analyse de la demande;
• la planification de l’action;
• la mise en oeuvre et le suivi;
• l’évaluation.

Les travailleurs visés par la mesure sont ceux qui sont à risque de perte d’emploi sont les travailleurs, incluant dans certains cas les travailleurs stratégiques, d’une ou de plusieurs entreprises confrontées à au moins une des situations décrites ci-après. L’impact d’une de ces situations sur un ou plusieurs employés exige que des mesures soient prises pour éviter le recours aux prestations de régimes publics de soutien du revenu tels l’assurance-emploi ou l’assistance-emploi, ou pour écourter la période pendant laquelle le recours à ces régimes pourrait être nécessaire :

• les travailleurs d’une ou de plusieurs entreprises en difficulté ou dont la fermeture à court ou moyen terme est prévue et qui ne pourraient pas occuper un autre emploi sans une mise à niveau de leurs compétences ou une aide pour l’acquisition de nouvelles compétences;
• les travailleurs devant acquérir de nouvelles compétences pour se maintenir en emploi dans une ou plusieurs entreprises lorsque celles-ci doivent, afin d’assurer leur compétitivité et le maintien d’un maximum d’emplois, s’adapter à des changements importants aux conditions du marché :
  • soit en réorientant ou en modifiant l’ensemble ou une partie importante de leur production;
  • soit en modernisant l’ensemble ou une partie importante de leurs procédés de fabrication ou de sa gestion;
  • soit encore en apportant d’autres changements à leur stratégie d’affaires ou d’entreprises.
  • exceptionnellement, les travailleurs dont la mise à niveau des compétences est nécessaire pour satisfaire de nouvelles exigences au plan de la législation ou de la règlementation portant, notamment, sur l’accréditation des compétences ou des normes propres à des occupations ou des secteurs d’activité particuliers.

Par ailleurs, les travailleurs faiblement qualifiés qui désirent augmenter leur formation de base (jusqu’à l’obtention possible d’un diplôme d’études professionnelles) sont aussi visés par la mesure. Pour ces travailleurs, le risque de perte d’emploi n’est pas à démontrer. Les situations présentées ci-dessus s’appliquent aux deux moyens d’intervention, soit « subvention aux entreprises » et « achat de formation continue ».

Responsabilité des entreprises Emploi-Québec maintient, à titre de principe directeur, la responsabilité des entreprises en matière de développement de leur main-d’oeuvre. Emploi-Québec se réserve le droit de déterminer à quelles entreprises la mesure sera offerte en priorité et ce, en fonction des priorités locales et régionales.

2) Formation de travailleurs en vertu de la Loi du 1%

En vertu de la Loi favorisant le développement de la formation de la main d’œuvre[2] (ci-après, « Loi du 1% »), tout employeur dont la masse salariale dépasse un million de dollars doit investir l’équivalent d’au moins 1% de sa masse salariale dans la réalisation d’activités de formation liées au développement des compétences de son personnel.[3]  Le but de cette disposition est d’améliorer la qualification et les compétences de la main-d’œuvre afin de favoriser l’emploi, l’adaptation et l’insertion en emploi ainsi que la mobilité de la main-d’oeuvre[4].  Si un employeur n’investit pas une somme égale à 1% de sa masse salariale, il se doit de verser une somme égale dans le Fonds de développement et de reconnaissance des compétences de la main-d’œuvre.

La masse salariale est défini dans la loi comme étant « l’ensemble des montants dont chacun représente le salaire qu’un employeur verse, alloue, confère ou paie à un employé, qu’il est réputé lui verser ou qu’il verse à son égard »[5].  L’expression employé signifie « un employé au sens de l’article 1 de la Loi sur les impôts (chapitre I-3) qui se présente au travail à un établissement de son employeur situé au Québec ou à qui le salaire, s’il n’est pas requis de se présenter à un établissement de son employeur, est versé d’un tel établissement situé au Québec »[6].

Les éléments suivants doivent être considérés avant d’accorder une subvention à une entreprise :

• le risque de perte d’emploi pour les travailleurs;
• les objectifs stratégiques de l’entreprise et les situations à améliorer;
• l’analyse des besoins de formation;
• l’établissement des priorités en matière de formation;
• l’élaboration des activités de formation;
• l’organisation de la formation;
• l’évaluation de la formation;
• l’appui à l’intégration des apprentissages.

Selon l’article 5 de la Loi de 1% :

Les dépenses de formation admissibles sont établies selon les règlements de la Commission. Ces dépenses sont faites par l’employeur au bénéfice de son personnel; elles peuvent aussi être faites au bénéfice de stagiaires ou d’enseignants stagiaires en entreprise.  Elles peuvent être effectuées sous forme de soutien à leur formation, notamment par la fourniture de personnel ou de matériel ou par l’octroi de congés de formation.

Le montant de la subvention d’Emploi-Québec

Emploi-Québec peut vous offrir une aide de jusqu’à 50% des honoraires et frais de coaching ou de formation de IN MIND Inc.

Comment obtenir une subvention auprès d’Emploi-Québec

Pour obtenir une subvention, une demande écrite et une offre de service doivent être déposées auprès d’Emploi-Québec.  Étant gestionnaire, votre temps est une ressource importante.  En reconnaissance, IN MIND Inc. s’engage à préparer votre demande de subvention et votre offre de service et ce, pour la somme modique de 125.00$, plus taxes. Il est important de noter que cette somme est à vos frais et n’est pas inclues dans la subvention.

Last Updated: September 30, 2011

• I. Introduction
• II. Not Healthcare Advice
• III. Not Financial Advice
• IV. Purchases
• V. Privacy
• VI. Copyright; Trademarks
• VII. Links; Third Party Websites
• VIII. Disclaimer; Limitation of Liability
• IX. Indemnification
• X. Site Usage; Termination of Usage
• XI. Geographic Limits of Service
• XII. Applicable Law; Jurisdiction; Dispute Resolution
• XIII. Severability; Interpretation
• XIV. Entire Agreement
• XV. Miscellaneous
• XVI. Contact Information

I. Introduction

Welcome to the keepusinmind.com website (“Site”). This Terms of Use Agreement (“Agreement”) sets forth the agreement between IN MIND Inc. (collectively, “IN MIND” or “we”) and each user (“you” or “user”) governing the use by you of this Site. Please read this Agreement carefully before using this Site. By using this Site, you agree to be bound by the terms and conditions contained in this Agreement. If you do not agree to the terms and conditions contained in this Agreement, you may not access or otherwise use this Site.
We may, in our sole discretion, modify this Agreement. The “Last Updated” date at the top of this Agreement will indicate when the latest modifications were made. By continuing to access and use the Site after this Agreement has been modified, you are agreeing to such modifications. Therefore, you should review this Agreement prior to each use of the Site. In addition, when using particular services or features or making purchases on the Site, you shall be subject to any posted guidelines or policies applicable to such services, features or purchases that may be posted from time to time. All such guidelines or policies are hereby incorporated by reference into this Agreement.

II. Not Healthcare Advice

The advice, information, services and other content provided on and through this Site, including information that may be provided on the Site and other content provided on any Linked Site, as defined in this Agreement, are provided for informational purposes only to facilitate discussions with your physician or other healthcare professional (collectively, “Healthcare Professional”) regarding treatment options.
The information provided on this Site and Linked Sites, including information relating to medical and health conditions and treatments, is not intended as a substitute for advice from your Healthcare Professional.
You should not use the information or services on this Site for diagnosis or treatment of any health issue or for prescription of any medication or other treatment. You should always speak with your Healthcare Professional, before using any medication, or herbal or homeopathic product, or before adopting any treatment for a health problem.

III. Not Financial Advice

The advice, information, services and other content provided on and through this Site, including information that may be provided on the Site and other content provided on any Linked Site, as defined in this Agreement, are provided for informational purposes only to facilitate discussions with your financial consultant or other financial professional (collectively, “Financial Professional”) regarding financial transaction options.
The information provided on this Site and Linked Sites, including information relating to financial advice and strategies, is not intended as a substitute for advice from your Financial Professional. You should always speak with your Financial Professional, before making any finances.

IV. Purchases

If you make a purchase on the Site, your purchase will be subject to the terms of our Purchase Policy, which is hereby incorporated into and made part of this Agreement. Please review our Purchase Policy before making any such purchase. By submitting payment information in connection with any such purchase, you agree to be bound by the terms of our Purchase Policy.

V. Privacy

Use of this Site is subject to the terms of our Privacy Policy, which is hereby incorporated into and made part of this Agreement. Please carefully review our Privacy Policy. By using this Site, you agree to be bound by the terms of our Privacy Policy. We reserve the right, and you authorize us, to use information regarding your use of this Site, account registration, and any other personal information provided by you in accordance with our Privacy Policy.

VII. Copyright; Trademarks

You acknowledge that all materials on the Site, including the Site’s design, graphics, text, sounds, pictures, software and other files and the selection and arrangement thereof (collectively, “Materials”), are the property of IN MIND, its licensors, and are subject to and protected by Canadian and international copyright and other intellectual property laws and rights. All rights to Materials not expressly granted in this Agreement are reserved to their respective copyright owners. Except as expressly authorized by this Agreement or on the Site, you may not copy, reproduce, distribute, republish, download, perform, display, post, transmit, exploit, create derivative works or otherwise use any of the Materials in any form or by any means, without the prior written authorization of IN MIND or the respective copyright owner. IN MIND authorizes you to view and download the Materials only for personal, non-commercial use, provided that you keep intact all copyright and other proprietary notices contained in the original Materials. You may not modify or adapt the Materials in any way or otherwise use them for any public or commercial purposes. The trademarks, service marks, trade names, trade dress and logos (collectively, “Marks”) contained or described on this Site (including, without limitation, IN MIND; Helping you Generate New Possibilities to Consciously Create Success™, Consciously Creating Success™ Creer Consciemment votre Success™) and any Marks associated with any products available on the Site) are the sole property of IN MIND and/or its suppliers or licensors and may not be copied, imitated or otherwise used, in whole or in part, without the prior written authorization of IN MIND and/or its suppliers or licensors. In addition, all page headers, custom graphics, button icons and scripts are Marks of IN MIND and may not be copied, imitated or otherwise used, in whole or in part, without the prior written authorization of IN MIND. IN MIND will enforce its intellectual property rights to the fullest extent of the law.

VIII. Links; Third Party Websites

Links on the Site to third party websites are provided only as a convenience to you. If you use these links, you will leave the Site. IN MIND does not control or endorse any such third party websites. You agree that IN MIND Parties will not be responsible or liable for any content, goods or services provided on or through these outside websites or for your use or inability to use such websites. You will use these links at your own risk. You are advised that other websites on the Internet, including third party websites linked from this Site, might contain material or information that some people may find offensive or inappropriate; or that is inaccurate, untrue, misleading or deceptive; or that is defamatory, libelous, infringing of others’ rights or otherwise unlawful. IN MIND expressly disclaims any responsibility for the content, legality, decency or accuracy of any information, and for any products and services, that appear on any third party website.
Without limiting the foregoing, your correspondence or business dealings with, or participation in promotions of, advertisers found on or through the use of the Site, including payment for and delivery of related goods or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and such advertiser. You agree that IN MIND Parties shall not be responsible or liable for any loss or damage of any sort incurred as the result of any such dealings or as the result of the presence of such advertisers on the Site.

IX. Disclaimer; Limitation of Liability

YOU EXPRESSLY UNDERSTAND AND AGREE THAT:
YOUR USE OF THE SITE IS AT YOUR SOLE RISK. THE SITE AND THE MATERIALS CONTAINED HEREIN ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. EXCEPT AS OTHERWISE EXPRESSLY PROVIDED IN THIS AGREEMENT, IN MIND AND ITS AFFILIATED COMPANIES AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES AND OTHER REPRESENTATIVES (COLLECTIVELY, “IN MIND PARTIES”) EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.
EXCEPT AS OTHERWISE EXPRESSLY PROVIDED IN THIS AGREEMENT, IN MIND PARTIES MAKE NO WARRANTY THAT (I) THE SITE WILL MEET YOUR REQUIREMENTS, (II) THE SITE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, (III) THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE SITE WILL BE ACCURATE OR RELIABLE, (IV) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, OR OTHER MATERIAL OBTAINED BY YOU THROUGH THE SITE WILL MEET YOUR EXPECTATIONS, AND (V) ANY ERRORS IN THE SITE WILL BE CORRECTED. ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE SERVICE IS DONE AT YOUR OWN DISCRETION AND RISK AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM IN MIND PARTIES OR ON OR THROUGH THE SITE SHALL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THIS AGREEMENT.
ALL PRODUCTS AND SERVICES PURCHASED ON OR THROUGH THE SITE ARE SUBJECT ONLY TO ANY APPLICABLE WARRANTIES OF THEIR RESPECTIVE MANUFACTURERS, DISTRIBUTORS AND/OR SUPPLIERS, IF ANY. TO THE FULLEST EXTENT PERMISSIBLE BY APPLICABLE LAW, IN MIND PARTIES DISCLAIM ALL WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, ANY IMPLIED WARRANTIES, WITH RESPECT TO THE PRODUCTS AND SERVICES LISTED OR PURCHASED ON OR THROUGH THE SITE. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, IN MIND PARTIES EXPRESSLY DISCLAIM ALL LIABILITY FOR PRODUCT DEFECT OR FAILURE, CLAIMS THAT ARE DUE TO NORMAL WEAR, PRODUCT MISUSE, ABUSE, PRODUCT MODIFICATION, IMPROPER PRODUCT SELECTION AND NON-COMPLIANCE WITH ANY PRINTED DIRECTIONS.
IN MIND PARTIES SHALL NOT UNDER ANY CIRCUMSTANCES BE LIABLE FOR ANY DAMAGES OF ANY KIND ARISING OUT OF, IN CONNECTION WITH OR RELATING TO THE USE OF OR INABILITY TO USE THE SITE, INCLUDING ANY LIABILITY (I) AS A PUBLISHER OF INFORMATION, (II) AS A RESELLER OF ANY PRODUCTS OR SERVICES, (III) FOR ANY DEFECTIVE PRODUCTS, (IV) FOR ANY INCORRECT OR INACCURATE INFORMATION, (V) FOR ANY UNAUTHORIZED ACCESS TO OR DISCLOSURE OF YOUR TRANSMISSIONS OR DATA, (VI) FOR STATEMENTS OR CONDUCT OF ANY THIRD PARTY ON THE SITE, OR (VII) FOR ANY OTHER MATTER RELATING TO THIS SITE OR ANY THIRD PARTY WEBSITE. THIS IS A COMPREHENSIVE LIMITATION OF LIABILITY THAT APPLIES TO ALL DAMAGES OF ANY KIND, INCLUDING ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES (INCLUDING DAMAGES FOR LOSS OF BUSINESS, LOSS OF PROFITS, LOSS OF GOOD WILL, LOSS OF USE, LOSS OF DATA, COST OF PROCURING SUBSTITUTE GOODS, SERVICES OR INFORMATION, LITIGATION OR THE LIKE), WHETHER BASED ON BREACH OF CONTRACT, BREACH OF WARRANTY, TORT (INCLUDING NEGLIGENCE), PRODUCT LIABILITY OR OTHERWISE, EVEN IF AN INDIVIDUAL ADVISES OF THE POSSIBILITY OF SUCH DAMAGES. THE LIMITATIONS OF LIABILITY SET FORTH HEREIN ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN IN MIND AND YOU. THE PRODUCTS, INFORMATION AND SERVICES OFFERED ON AND THROUGH THE SITE WOULD NOT BE PROVIDED WITHOUT SUCH LIMITATIONS. NOTWITHSTANDING THE FOREGOING, THE SOLE AND ENTIRE MAXIMUM LIABILITY OF IN MIND PARTIES FOR ANY REASON, AND YOUR SOLE AND EXCLUSIVE REMEDY FOR ANY CAUSE OR CLAIM WHATSOEVER, SHALL BE LIMITED TO THE AMOUNT PAID BY YOU FOR ANY PRODUCT, INFORMATION OR SERVICE PURCHASED BY YOU FROM IN MIND ON THIS SITE.
SOME JURISDICTIONS DO NOT ALLOW THE DISCLAIMER OF CERTAIN WARRANTIES OR THE LIMITATION OR EXCLUSION OF LIABILITY FOR CERTAIN TYPES OF DAMAGES. ACCORDINGLY, SOME OF THE ABOVE DISCLAIMERS AND LIMITATIONS MAY NOT APPLY TO YOU. IN SUCH JURISDICTIONS, THE EXCLUSIONS AND LIABILITY ARE LIMITED TO THE FULLEST EXTENT PERMITTED BY LAW.

X. Indemnification

You agree to indemnify, defend and hold harmless IN MIND Parties against all claims, demands, causes of action, losses, expenses, damages and costs, including any reasonable attorneys’ fees, resulting or arising from or relating to your use of or conduct on the Site, any activity related to your account by you or any other person, any material that you submit to, post on or transmit through the Site, your breach of this Agreement, your infringement or violation of any rights of another, or termination of your access to the Site.

XI. Site Usage; Termination of Usage

If you provide information on this Site, you agree to (a) provide true, accurate, current and complete information about yourself as prompted by the Site, and (b) as permitted, maintain and promptly update such information to keep it true, accurate, current and complete. If you provide any information that is false, inaccurate, outdated or incomplete, or IN MIND has reasonable grounds to suspect that such information is false, inaccurate, outdated or incomplete, IN MIND has the right to prohibit any and all current or future use of the Site (or any portion thereof) by you.
You will create a username and password while completing the account registration process. You are responsible for maintaining the confidentiality of the password and account, and are fully responsible for all activities that occur under your password or account. You agree to (a) immediately notify IN MIND of any unauthorized use of your password or account or any other breach of security, and (b) ensure that you exit from your account at the end of each session. You agree to be responsible for all charges resulting from the use of your account on the Site, including charges resulting from unauthorized use of your account prior to your taking steps to prevent such occurrence by changing your password and notifying IN MIND. IN MIND Parties cannot and will not be liable for any loss or damage arising from your failure to comply with this section.
You agree to use this Site only for lawful purposes, and that you are responsible for your use of and communications on the Site. You agree not to transmit through this Site any unlawful, infringing, threatening, harassing, defamatory, vulgar, obscene, profane, indecent, offensive, hateful or otherwise objectionable material of any kind, including any material that encourages criminal conduct or conduct that would give rise to civil liability, infringes others’ intellectual property rights or otherwise violates any applicable local, state, national or international law. You agree not to use this Site in any manner that interferes with its normal operation or with any other user’s use and enjoyment of the Site.
You further agree that you will not access this Site by any means except through the interface provided by IN MIND for access to the Site. Creating or maintaining any link from another website to any page on this Site without the prior written authorization of IN MIND is prohibited. Running or displaying this Site or any information or material displayed on this Site in frames or through similar means on another website without the prior written authorization of IN MIND is prohibited. Any permitted links to this Site must comply with all applicable laws, rule and regulations.
IN MIND makes no representation that Materials contained on the Site or products described or offered on the Site are appropriate or available for use in jurisdictions outside the United States, or that this Agreement complies with the laws of any other country. Visitors who use the Site and reside outside Canada do so on their own initiative and are responsible for compliance with all laws, if and to the extent local laws are applicable. You agree that you will not access this Site from any territory where its contents are illegal, and that you, and not IN MIND Parties, are responsible for compliance with applicable local laws.
This Agreement is effective unless and until terminated by either you or IN MIND. You may terminate this Agreement at any time, provided that you discontinue any further use of this Site. IN MIND also may terminate or suspend this Agreement, at any time, without notice, and accordingly deny you access to the Site, if in IN MIND’s sole discretion you fail to comply with any term or provision of this Agreement or your use is harmful to the interests of another user or IN MIND Parties. Upon any termination of the Agreement by either you or us, you must promptly destroy all materials downloaded or otherwise obtained from this Site, as well as all copies of such materials, whether made under the terms of use or otherwise.
IN MIND reserves the right at any time and from time to time to modify or discontinue, temporarily or permanently, the Site (or any part thereof) with or without notice. Except as otherwise expressly stated in this Agreement, you agree that IN MIND Parties shall not be liable to you or to any third party for any modification, suspension or discontinuation of the Site.
You agree that IN MIND may terminate or suspend your access to all or part of this Site, without notice, for any conduct that IN MIND, in its sole discretion, believes is in violation of this Agreement or any applicable law or is harmful to the interests of another user or IN MIND Parties.
Sections IV, VII through XII and XIV shall survive any termination of this Agreement.

XII. Applicable Law; Jurisdiction; Dispute Resolution

This Agreement shall be governed by and construed in accordance with the laws of the Province of Ontario in Canada, without regard to its choice of law provisions. You agree to submit to personal jurisdiction in the Province of Ontario and further agree that any cause of action arising from or relating to the use of this Site or this Agreement shall be brought exclusively in the Federal or Provincial Courts in Ontario. TO THE EXTENT PERMITTED BY APPLICABLE LAW, YOU AND IN MIND HEREBY WAIVE THE RIGHT TO A TRIAL BY JURY IN ANY PROCEEDING OR LITIGATION BROUGHT AGAINST THE OTHER WITH RESPECT TO THIS AGREEMENT OR THE SITE. IN ADDITION, NEITHER YOU NOR IN MIND SHALL BE ENTITLED TO JOIN OR CONSOLIDATE CLAIMS BY OR AGAINST OTHER SITE USERS, OR LITIGATE ANY CLAIM AS A REPRESENTATIVE OR CLASS ACTION OR IN A PRIVATE ATTORNEY GENERAL CAPACITY.

XIII. Severability; Interpretation

If any provision of this Agreement shall be deemed unlawful, void, or for any reason unenforceable by a court of competent jurisdiction, the validity and enforceability of any remaining provisions shall not be affected. When used in this Agreement, the term “including” shall be deemed to be followed by the words “without limitation.”

XIV. Entire Agreement

This Agreement constitutes the entire and only Agreement between IN MIND and each user of this Site with respect to the subject matter of this Agreement and supersedes any and all prior or contemporaneous Agreements, representations, warranties and understandings, written or oral, with respect to the subject matter of this Agreement.

XV. Miscellaneous

The failure of IN MIND Parties to insist upon strict adherence to any term of this Agreement shall not constitute a waiver of such term and shall not be considered a waiver or limit that party’s right thereafter to insist upon strict adherence to that term or any other term of this Agreement.
You agree that regardless of any statute or law to the contrary, any claim of cause of action arising from or relating to use of this Site or this Agreement must be filed within two (2) years, as per the Limitations Act, 2002, S.O. 2002, Chapter 24
Schedule B, after which such claim or cause of action arose, or will be forever barred. The “Disclaimer; Limitation of Liability” provisions of this Agreement are for the benefit of IN MIND Parties as defined herein, and each of these individuals or entities shall have the right to assert and enforce these provisions directly against you on its own behalf.

XVI. Contact Information

If you have any comments or questions regarding this Agreement, or wish to report any violation of this Agreement, please contact us. We will address any issue to the best of our abilities as soon as possible.

© IN MIND Inc., 2011